It is best practice to check the authenticity of a social media message or link
For confirmation of the credibility of a social media message or link, follow these steps:
- Check the Source: Check the website address and domain name for the link. Look for unusual or suspicious domains, such as “.infonet” or “.offer,” instead of “.com” or “.org.”.
- Examine the Author: Launch a search on the author’s profile. Verify their credibility, number of followers, and frequency of posts. Look for evidence of bot-like behavior, such as posting at all hours of the day or from different locations throughout the world.
- Verify the Profile Photo: Use Google Reverse Image Search to search for the profile photo. Make sure the image isn’t a stock image or a celebrity photo.
- Look for Verification Badges: Verify a blue checkmark adjacent to the account name, which shows that the social media site has confirmed it.
- Check the Link: Check that the link matches the company’s website domain. Make sure the subdomain is valid.
- Use Fact-Checking Sites: To confirm the credibility of news or information, use independent fact-checking websites such as Snopes.com.
- Be Skeptical: Be suspicious of posts that appear too good to be true or compel you to share, comment, or log in with your account to compete.
- Contact the organization: If everything else fails, contact the organization via their official social media account or the contact page on their website.
Following these recommendations will allow you to check the validity of a social media post or link while also protecting yourself from any scams or deception.
Tools to help verify social media content
Here are some techniques and sources for verifying social media content:
- Checkdesk: A verification tool that helps journalists connect with citizen sources and curates user-generated information during breaking news events.
- BBC Verification Hub: A tool used by the BBC to authenticate photographs, film, and eyewitness reports uploaded on social media sites such as Twitter, YouTube, and Facebook.
- SwiftRiver is a platform that filters and verifies real-time data from sources such as Twitter, SMS, email, and RSS feeds. It provides semantic analysis and verification algorithms to news organizations, non-profits, governments, and NGOs.
- WhoWhatWhen:A database of individuals and events from 1000 A.D. to the present day that aids in the verification of time, person, and event references. It can generate graphical timelines for context.
- MemeTracker generates maps of the daily news cycle by analyzing news stories and blog postings to track quotes and phrases over time to analyze the distribution of information.
- Fake News Debunker: An extension from InVID and WeVerify that offers tools for journalists and fact-checkers, such as reverse image searches, metadata summaries, video location detection for YouTube and Facebook, and more.
- Identity Verification with Pipl.com: This tool searches for an individual’s Internet footprint across several social media accounts, public data, and contact information to verify sources or contacts.
- AI Content Detection Tools: Content at Scale’s AI detection tool, Copyleaks’ corporate AI content detection tool, and Writer.com’s AI content detector may all help you discover AI-generated material, plagiarism, and inaccuracies in online content.
These tools can help evaluate the validity of social media material by offering several ways for fact-checking, image verification, data analysis, and content validation.